Don’t miss out

For this campaign, our team wanted to advertise to 35-50-year-olds, to inform them about how Gardasil-9 is available to them and that the benefits are still within their reach. The message is that you can live to experience more memories with loved ones by getting vaccinated now. I was in charge of making the copy and really tried to emphasize the idea of wanting to not miss out on those little moments that end up being your favorite memories.